“Video has become, unequivocally, the most important marketing tool in any business.”
Matt Johnston, Author of Empathetic, CEO Guide Social Global Global
Video is dominating the industry. Video outperforms images by 78% in social media.
According to a 2020 survey, 92% of marketers said that video content is an important part of their marketing strategy
“It’s common knowledge among psychologists, visual marketers, and behavioral specialists that around 93% of communication is nonverbal, hence the cliché, “A picture is worth a thousand words.”
But in a world in which brand communications are driven more than ever by visual content, new and powerful modes of visual communication are emerging all the time. In fact, 1 minute of video is worth 1.8 million words, according to Forrester Research. This makes it easy to see why audiences aren’t as willing to engage with text-driven content.” (Social Media Examiner-Visual Story Telling)
We design your your social media advertising through brand identity, goals, target audience and combine it with research regarding the culture and market and turn everything into visual content that impacts your target audience emotionally and right where they live, and in their heart.
We combine psychological, emotion-based content that resonates and impacts your target audience in their heart but uses analytics, social listening, target audience, insights, brand guidelines, trends, and goals to practically create and implement the strategy behind the content.
We evaluate your analytics and target audience then comprise a strategic plan maneuvering today’s trends and algorithms customizing it according to your specific brand voice and presence. EMOTION-BASED VIDEO
Daniel Kahneman won the Nobel Peace Prize in 2002 in Economic Sciences by proving that there is emotion in every decision we make. Only 10% of decisions are made with logic leaving 90% of decisions made with emotion.
“People don’t buy for logical reasons. They buy for emotional reasons.”
Your brand and business are unique. There is not another like it in the entire world. Therefore, with your digital marketing services, we customize a bespoke strategy unlike any other for your marketing, social media advertising, and branding content plans. We consider all marketing research, your target audience, the culture of our time, your brand, your analytics, psychology, neurology, and the statistics in brand marketing to create a bespoke, out-of-the-box strategy just for your business.
I have been studying Online Digital Marketing for over ten years and continue to stay current with the algorithm and trend changes in social media. Recently Facebook and Instagram have gone through some of the largest changes in the history of their creation. My superpower is that I research the “unspoken” and “unwritten” rules of the way the algorithm process and the analytics, upcoming trends, and statistics so that I can create marketing strategies that produce results based upon facts. I can explain to you why a strategy will work with facts and statistics. I can analyze your strengths and weaknesses based upon the new systems in place in social media and the upcoming trends, your future goals, your target audience, and your culture and strategize a campaign that would give you the best results. Additionally, I can implement that strategy including accurately telling your story using video, capturing your target audience with results.
I recently was given the privilege and opportunity to attend the “Cracking the Learning Code” training course for marketing and branding. This training is not available to the public. For 30 years, scientists have been studying how the brain responds to information and what stimulates and causes a response. This information was then applied to marketing, and this was the training I received. Through the implementation of this remarkable study, I have seen remarkable success, at least seven times the responses than before, and responses have been immediate. https://thelearningcode.com
I have an exclusive proprietary methodology called the “Genesis” System that dramatically increases traffic and engagement in Facebook and Instagram Ad Campaigns compared to existing methodologies over systems that fail to use our video technology strategies. I analyzed over one hundred of the best Facebook Ad Campaign methodologies in the world and spent thousands of hours researching and deconstructing the current systems to make the “Genesis” system a leader in its field.
We are not just another Marketing Boutique that wants to make money, our aim and commitment are to help you reach your business and personal goals, thus fulfilling your dreams. Our work ethic stands above reproach. We maintain a standard of excellence in all that we do. A challenge motivates us! We are driven, positive and we have a can-do attitude. For instance, ethics, integrity, honor, and loyalty are the qualities by which we govern our work and life.
"The difference between good design and great design is heart!"
If you would like to set up your brand into what you have always dreamed it could become, let’s schedule a consultation! We look forward to hearing from you!
“People will curse the businessman with no ethics, but the one with a social conscience receives praise from all.”
Proverbs 11:27 TPT
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